Jake Patton
Consumer Marketing Leader at Nike, Inc
- Role
- Retail Marketing Brand Manager at 耐克
- Location
- Beaverton, OR, US
- LinkedIn followers
- 500 followers
About Jake Patton
Jake Patton is a multidisciplinary marketer based in Portland, Oregon, blending brand strategy, creative execution, and consumer insight to deliver work that connects and performs. With experience across 20+ North American markets for some of the world’s leading sportswear brands, he brings a deep understanding of how people move, connect, shop, and engage.Jake’s background spans retail, brand positioning, campaign development, program management, digital marketing, activation & events, and cross-functional leadership with a knack for translating data into impactful ideas. He thrives in collaborative environments, where creativity, business goals, and consumer behavior intersect.
Experience
Retail Marketing Brand Manager
Jul 2022 — Present · Beaverton, OR, US
Lead brand marketing for 80+ Nike-owned retail locations across North America, delivering premium, sport-led brand experiences that connect with consumers at the local, regional and national levels.Responsible for driving the strategic marketing vision and execution for Nike’s inline retail fleet, with a focus on elevating brand heat, increasing qualified traffic, and fueling sport and style culture through immersive brand storytelling and community connection.Key Contributions- Retail Expansion & Launches: Led brand marketing for 12 Nike store grand openings, ensuring market-specific storytelling and community integration- Sport Moments & Cultural Relevance: Activated Nike’s presence at marquee events including NBA All-Star 2025, Boston & Chicago Marathons (2023–2025), Super Bowl 58, NYC World Basketball Festival 2023, driving relevance and affinity- Seasonal Brand Campaigns: Executed full-funnel, omnichannel marketing strategies for priority campaigns including Pegasus 41, Air Max, Run DNA, Next Gen Soccer, Soul of Basketball, and Women’s World Cup- Foundational 365 Strategy: Developed and scaled year-round brand programs including:Mall Marketing Framework: Designed to increase foot traffic and local impact.Local Event & Activation Playbook: Empowering stores to activate around community, sport, and culture.Nike By You @ Retail: Elevated in-store customization service driving self-expression and member engagement.
Education
Thomas Nelson Community College
Associate's Degree, Business Administration and Management, General
2011 — 2013
Liberty University
Bachelor of Science - BS, Digital Marketing and Advertising
2018 — 2020
Thomas Nelson Community College
Associate's degree, Social Sciences and Communication
2013 — 2014
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