Jake Matzanke
Co-founder & Partner @Consultus Digital
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WORK HISTORY
Co-founder & Partner @Consultus Digital
Toronto, ON, CA
The premier digital marketing and sales transformation company to SMB\'s.We implement modern digital marketing and sales playbooks for businesses ready to accelerate revenue. First, we immerse ourselves in our client\'s business to understand their revenue model, objectives, obstacles, and their marketing and sales processes. Then, our digital marketing and sales enablement consultants develop a solution to achieve our client\'s revenue focussed objectives. At the onset of any engagement, we outline specific, measurable, achievable, revenue focussed and time-sensitive goals such as:“Increase organic growth by 25% within 8 months” or “Increase cross-sells by 10% among segment X by EOY”By managing everything from inbound lead generation to streamlining lead management via CRM implementation and process-driven automations, Consultus Digital has developed the next iteration of a performance agency.Services:Inbound Marketing -Digital Audits, Strategy Development, Website Development, U/X Testing, Search Engine Optimization, Google Ads Management, Social Media Management, Social Ads Management, Content Development, Video Development, Email Marketing, Reputation Management, Influencer Marketing and much more.Sales Enablement - Lead Routing, CRM implementation, Automations, Marketing Tech Stack Integrations, and much more
EDUCATION
Fanshawe College
Advanced Diploma, Marketing
SKILLS
ABOUT JAKE MATZANKE
With more than a decade in digital marketing and sales, and having worked with hundreds of organizations, I recognized a void in my industry.What was that you ask? Well, all businesses I worked with wanted to increase revenue and to accomplish this focussed purely on lead generation. The issue was that new leads didn\'t always result in an increase in sales or revenue. Diving deep into their organization to understand why revealed many of these companies had never implemented modern sales processes. CRMs, lead-flow routing, and automations weren\'t in their vocabulary. In addition to this, there was low-hanging fruit in the form of cross-sells and/or up-sells to their existing clients that would generate a far greater ROI than acquiring a new client that was ignored or not identified. It was evident the typical agency/client relationship model only scratched the service of what was really needed to move the needle for these clients and their lofty revenue goals. Recognizing this, Consultus Digital was born - part agency and part consultancy. We fully immerse ourselves into our clients’ business and transform how they grow. From inbound lead generation to up-selling/cross-selling, to sales enablement services (CRM implementations, lead flow routing, etc), Consultus Digital is the best solution for companies looking for growth.
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