Jake Crowell
Senior Category Strategy Manager, Unilever’s Walmart Team
- Role
- Category Growth Manager Walmart Hair Care at Unilever
- Location
- Rogers, AR, US
- LinkedIn followers
- 500 followers
About Jake Crowell
Results-driven leader with over 10 years of category, business analytics, market research experience in the Food and CPG industry across over 50 categories. Passionate about innovative problem-solving, with a strong curiosity driving continuous improvement. Enhanced expertise through international studies in Thailand and Japan during Undergraduate and Master’s degree programs.Proficient in industry-standard reporting including Syndicated, Scan, Shopper, Panel, Space Management, Pricing Analytics, Economic, CRM, Ad Hoc, Descriptive & Predictive Analytics, Customer Insights, and general Market Research. Specific platform expertise in Nielsen, Circana, Scintilla (formerly Luminate, DunnHumby), JDA, Numerator Insights & Promo, Kantar, Mintel, Meijer VenderNet, PowerPoint, and Excel and have lead trainings in several of these platforms.Please reach out with any questions or to discuss any opportunities on LinkedIn.com/in/JakeCrowell or reach out for my email.
Experience
Category Growth Manager Walmart Hair Care
Feb 2025 — Present · Rogers, AR, US
Advise Walmart Merchants on long-term category growth strategies with shopper-centric focus, assist with POG design in Walmart Layout Center, and collaborate with national category teams, brand teams, directors, R&D, and competitive counterparts. • Direct primary consumer research for recent trends. • Adapt category strategies for channel shifting coming out of COVID. • Develop assortment recommendations
Education
University of Arkansas
Executive MBA, Data Analytics
Western Michigan University - Haworth College of Business
Bachelor of Business Administration - BBA, Major: Food and Consumer Package Goods Marketing Minor: General Business
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