Jake Corfield

About Jake Corfield

I lead enterprise customer application platforms that power sales, service, and marketing experiences at scale.As Director of Customer Applications, I oversee strategy, delivery, and operations for a portfolio of Salesforce platforms including Sales Cloud, Service Cloud, Marketing Cloud, CPQ, and Data Cloud. My work focuses on connecting technology strategy to measurable business outcomes that improve customer experiences, enable revenue growth, and drive operational efficiency.I lead cross-functional teams of architects, developers, analysts, and partners responsible for designing and delivering enterprise customer technology solutions. This includes defining platform roadmaps, managing multi-million-dollar technology investments, guiding solution architecture, and partnering closely with executive stakeholders across IT, marketing, sales, and operations.Recent work includes leading the delivery of major enterprise initiatives, implementing Salesforce Knowledge and Marketing Cloud capabilities, negotiating a multi-year contract renewals, and running an enterprise request for proposal to identify a strategic partner for the customer applications portfolio.I am particularly passionate about building high-performing teams, developing emerging technical talent, and creating delivery frameworks that allow organizations to scale technology capabilities effectively.Core areas of focus include:• Customer Experience Platforms (Salesforce Service Cloud, Sales Cloud, Experience Cloud, Marketing Cloud, CPQ+, Data 360)• Enterprise Platform Strategy & Roadmaps• Technology Portfolio Leadership• Large-Scale Program Delivery• Vendor & Contract Negotiation• Agile Delivery & Product Governance• Building High-Performing Technology Teams

Experience

1. Director, Customer Applications

   PODS

   Jun 2025 — Present · St. Petersburg, FL, US

   Lead the strategy, delivery, and operational management of enterprise customer application platforms supporting sales, service, and marketing capabilities across the organization.Responsible for the roadmap, architecture, and ongoing evolution of a Salesforce-centric technology portfolio including Sales and Service Cloud, Marketing Cloud, CPQ, and Data Cloud. Partner with executive leadership across business and technology teams to align platform capabilities with broader customer experience & revenue strategy.Key responsibilities & accomplishments include:• Own platform strategy, roadmap development, and delivery governance for the enterprise customer applications portfolio.• Lead cross-functional teams of architects, developers, analysts, and partners responsible for solution design, implementation, and production stability.• Direct major transformation initiatives including CPQ and enterprise Salesforce platform enhancements.• Delivered Salesforce Knowledge and Marketing Cloud capabilities supporting 24 customer journeys with no critical production defects.• Led enterprise RFP process to identify a strategic partner for the applications portfolio, coordinating cross-functional leadership participation across multiple departments.• Negotiated multi-year Salesforce contract renewal (~$4M annual value), securing improved commercial terms including reduced uplift caps and significant licensing discounts.• Developed the Salesforce platform strategy and roadmap to executive leadership, aligning technology investments with broader customer experience transformation goals.• Implemented a structured technical capability development program that enabled the team to rapidly develop expertise across customer applications• Led platform stabilization efforts following go-live, delivering issue resolution during the hypercare period.Regularly partner with senior leadership to provide strategic recommendations, delivery updates, and platform investment guidance.

Education

• University of Maryland Baltimore County

  Bachelor of Arts (B.A.), History

  2007 — 2010

• University of North Carolina at Greensboro

  Graduate Certificate, Information Technology

  2012 — 2013

Skills

• Php
• Microsoft Visio
• Os X
• Microsoft Publisher
• Microsoft Exchange
• Customer Service
• Classroom
• Leadership
• Public Speaking
• Editing
• Training
• System Administration
• User Account Creation
• Ms Exchange
• Blogging
• Non-Profits
• Microsoft Office 2010
• Sql
• Lesson Planning
• Microsoft Excel
• Hardware Support
• Zendesk
• Windows 7
• Program Coordination
• Management
• Differentiated Instruction
• Active Directory
• Microsoft Office 2013
• Operations Management
• Teaching
• Microsoft Office
• Remote User Support