Jake Cooper
Head of Brand & Creative Emea & Apac @TikTok
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WORK HISTORY
Head of Brand & Creative Emea & Apac @TikTok
London, GB
Head of the Brand & Creative team in TikTok across EMEA and APAC. This team oversees the TikTok brand, and creates all TikTok brand, product, KOL advertising across a wide variety of languages and markets. Responsible for regional - and co-creating global - brand and marketing strategies. During this period, TikTok has been the most downloaded app, has had the highest dwell-time of any social platform, and has become a global phenomenon blending entertainment, technology and creativity.
EDUCATION
The University of Manchester
Bachelor of Arts - BA
SKILLS
ABOUT JAKE COOPER
Strategic brand & creative leader equally fluent in brand/culture and CX/product, proven across work for TikTok, Google, Nike, and many others. Specialisms include: brand strategy; creative strategy; brand marketing, product marketing; AI; CX; data-driven creative & measurable creative impact; film. Experience creating campaign, product, and brand strategy, and articulating the business impact of creative and creative strategy to the C-level. Extensive experience building brands through and for digital products & ecosystems. Experience building teams, both agency-side and brand-side, across diverse global regions, including EMEA, MENA, APAC.
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