Jake Adriano

About Jake Adriano

Digital Marketing Executive. Copywriting and creating websites, sales funnels, and digital experiences responsible for millions in revenue.

Experience

1. Director of Marketing and Web Development

   Facade Specialties, Inc

   Dec 2021 — Present · Glendale, CA, US

   Oversee key digital marketing aspects, including ongoing digital strategy, lead generation, email marketing, running digital ad campaigns, content (copy & creative) production, analytics tracking, and website update and optimization such as adding new/completed projects, blog posts, and site functionality to drive sales goals.Key Highlights:• Overhauled web properties, including site redesign and quicker access to key information such as forms for various steps of sales funnel (contact form for TOFU/MOFU, samples form for MOFU, and Request Quote form for BOFU/hot leads).• Led video production involving explainer videos of main systems and components; videos used on site and YouTube.• Spearheaded digital strategy concerning development of new digital marketing plan; focused on growing the email list, email marketing, SEO (on-page and new content), PPC, and organic / paid social.• Headed seamless execution of digital marketing plan, aimed at driving traffic for form fills in order to enable sales team to qualify and follow-up with leads.

Education

• University of Southern California

  Bachelor of Science (B.S.), Music Industry

  2005 — 2008

Skills

• Music Production
• Songwriting
• Remixing
• Radio Promotions
• Recording
• Composition
• Social Media Outreach
• Audio Engineering
• Studio Recording
• Audio Mixing
• Music
• Composing
• Sound Design
• Singing
• Artist Development
• Logic Pro
• Music Industry
• Keyboards
• Electronic Music
• Songs
• Live Sound
• Audio Editing
• Ableton Live
• Audio
• Sound Editing
• Music Technology
• Sound
• Lyrics
• A&R
• Publicity
• Entertainment
• New Media
• Digital Media
• Radio
• Dj
• Audio Recording