Jake Stevens

About Jake Stevens

Data-driven, analytically minded with experience building regression and predictive models to help meet business goals. Experience in programming languages (R, Python, Stata, SQL, etc.), data analysis, data science, data visualizations and dashboards (Tableau, Power BI), & econometrics. Comfortable in client-facing, direct-to-customer interactions and reporting.

Experience

1. Senior Data Analyst

   Wpromote

   Jan 2025 — Present

   Designed, built, and fine-tuned a custom Marketing Mix Modeling solution tailored to the client’s data and goals.Conducted multiple causal impact analyses to isolate the effect of new strategies amidst ongoing business-as-usual activities.Created test designs for A/B experiments and DMA market-matching tests to validate marketing initiatives.Integrated first- and third-party datasets to build a predictive system for content and media performance at a granular level; developed an interactive R Shiny dashboard to visualize insights and democratize access to previously unavailable data.Built a creative fatigue analysis framework leveraging historical media performance as a baseline to predict future degradation in media effectiveness.Automated alerting system to identify and communicate media spend inefficiencies to key stakeholders in near real-time.Modeled multiple performance forecast scenarios accounting for variables such as promotional strategy, content lineup, and budget scale.Performed ad-hoc analyses exploring diminishing returns on media spend across granular audience and channel groupings.Led the adoption and implementation of an open-source approach to meet a client-directed measurement initiative, offering an alternative to proprietary models previously in use.

Education

• Washington State University

  Master of Science - MS, Applied Economics

  2018 — 2019

• Washington State University

  Bachelor of Business Administration - BBA, International Business & Finance

  2013 — 2017