Jake Rawson

Chief Executive Officer @Craft Sportswear North America

US

As CEO of Craft Sportswear North America, I lead the U.S. business across wholesale, teamwear, and direct-to-consumer channels, with responsibility for go-to-market strategy, brand execution, and commercial performance.My role focuses on how the brand shows up in market, aligning sales, marketing, and operations around a clear GTM plan, strengthening retail and team partnerships, and building meaningful connections with runners, teams, and athletes through events, activations, and community engagement. I work closely with global teams to localize product stories and ensure strong execution from sell-in through sell-through.Alongside a strong leadership team, I’m guiding Craft’s next phase in the U.S, balancing growth with discipline while building durable channel strategies and a more connected commercial organization.Key areas of focus-Go-to-market strategy and brand execution-Wholesale, teamwear, and DTC channel leadership-Athlete, runner, and community engagement through events and partnerships-Commercial planning and performance management-Team leadership, operating rhythm, and board engagement