Jake Perlen
Consumer Behavior & Marketplace Studies Student at UW–Madison
- Role
- Recruitment Director at Zeta Beta Tau Fraternity
- Location
- Highland Park, IL, US
- LinkedIn followers
- 500 followers
About Jake Perlen
I am a student at the University of Wisconsin–Madison studying Consumer Behavior and Marketplace Studies in the School of Human Ecology, with certificates in Business and Entrepreneurship. I am interested in understanding how consumers make decisions and how brands can create meaningful connections with their audiences. Through my coursework and experiences, I have developed strong communication, problem-solving, and teamwork skills. I am particularly interested in marketing, business development, and brand strategy, and I look forward to continuing to grow through internships and professional opportunities.
Experience
Recruitment Director
Oct 2025 — Present · Madison, WI, US
Built relationships with over 100 prospective members through strategic outreach, personalized communication, and event engagement throughout the recruitment process. Led recruitment strategy, including planning and executing recruitment events, managing communications, and evaluating candidates to identify strong organizational and cultural fit.
Education
University of Wisconsin-Madison
Consumer Behavior & Marketplace Studies
2024 — 2028
Highland Park High School
High School Diploma
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