Jake Paliga

About Jake Paliga

With over five years of progressive leadership in experiential marketing and account management, I bring a strategic, audience-first approach to brand building. My work is grounded in a deep understanding of sports, entertainment, technology, culture, and social dynamics - paired with a passion for storytelling that drives authentic connections between brands and their audiences.I specialize in activating partnerships that not only align with brand strategy but also deliver meaningful, measurable outcomes. By translating marketing goals into memorable experiences - from grassroots activations to large-scale event sponsorships - I help brands resonate powerfully across today’s evolving media landscape. My strength lies in developing long-term client relationships and executing integrated campaigns that foster both business growth and cultural relevance.

Experience

1. Senior Account Executive (Cisco, Hisense, Mastercard)

   R&cpmk

   Mar 2025 — Present · Santa Monica, CA, US

   Senior entertainment marketing and hospitality lead for agency clients including Cisco, Hisense, and Mastercard. Instrumental in conceptualizing and executing integrated, value-driven marketing and PR strategies that drive brand awareness, consideration, and cultural relevance across traditional, digital, and experiential channels.Currently leading the execution of complex partnership activations and sponsorships with entertainment talent, media properties, and brand partners - ensuring alignment with client objectives and campaign strategy. I manage end-to-end activation logistics, including vendor coordination, on-site execution, compliance oversight, and deliverables tracking. I also oversee partner reporting, comp fulfillment, and asset management, while maintaining strong cross-functional collaboration to ensure flawless execution and elevated partner and guest experiences.

Education

• Purdue University

  Bachelor of Science - BS, Marketing

  2016 — 2020