Jake Lugo
Dean’s List Scholar in the Marshall School of Business at the University of Southern California
- Role
- E-commerce Intern at Fabletics
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
E-commerce Intern
Jun 2025 — Present · El Segundo, CA, US
Conducted a comprehensive e-commerce funnel analysis for Fabletics, identifying key drop-off points across the purchase journey and proposing short- and long-term optimization strategies that addressed potential lost conversions.Pulled and analyzed large-scale data from Tableau dashboards to evaluate category pages, collection pages, and evergreen content performance, directly informing merchandising and marketing strategiesSpearheaded competitive analysis process for total Ecommerce team, providing weekly decks containing relevant information to inform merchandising strategy, marketing campaigns, site feature updates, and promotion execution to drive competitive relevancyCollaborated cross-functionally with Member Insights, Acquisition, and Brand Marketing teams to integrate customer journey data and omnichannel growth initiatives into site optimization recommendations.Designed and implemented an A/B test on site navigation, analyzed results and provided insights that influenced future A/B test iterations.Audited and launched site assets across campaigns, promotions, and product/color drops, ensuring flawless execution for weekly site updates during internship period. Managed \"Wear It With\" section, optimizing product cross-sell opportunitiesStrengthened presentational skills and executive communication by delivering multiple presentations, including e-commerce team meetings and a Capstone project to colleagues and senior leadership. Consulted with leadership including the VP of E-Commerce and Director of Personalization to align project goals with broader company OKRs, gaining exposure to high-level strategy and contributing actionable recommendations.
Education
Walter Payton College Preparatory High School
High School Diploma, Education
University of Southern California
Bachelor of Science - BS, Business Administration
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