Jake Kitching
User Research Manager @Sainsbury's
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WORK HISTORY
User Research Manager @Sainsbury's
London, GB
Lead user researcher covering food Digital space (end-to-end groceries online, lead time ordering & OnDemand).Collaborate with cross-functional product teams to prioritise research, ensuring the most impactful questions are answered.Designing and deliver research across the product lifecycle for multiple cross-functional product teams.
EDUCATION
The Manchester Metropolitan University
Bachelor of Arts (B.A.), Sociology
SKILLS
ABOUT JAKE KITCHING
I help cross-functional teams build products and services with true customer needs at the centre. De-risking decisions throughout the product development cycle by simplifying customer behaviour, unpacking the ‘So what?’ to create a shared understanding of the customer and their problems.I do this by…• Deploying the right research to uncover the best evidence to move decisions forward• Creating insights that aren\'t disposable and tell compelling stories• Triangulating data to show the full picture and have the right level of infleucne • Critical thinking, zooming in and out of the detail as needed• Structuring programmes of research that support multiple squads and tribes
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