Jake Joss
Strategy & Innovation | Digital Marketing & AI | Integrated Media Planning
- Role
- Vice President Strategy at dentsu
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Jake Joss
Accomplished Vice President Strategy with 17+years of integrated media planning experience across India, China and Malaysia, with proficiency in Digital Marketing, Business Development & Management and Project Management.Overcame the challenge of changing perceptions, leading to a 5% e-commerce sales spike via China\'s firstever branded VR campaign for Gillette.Addressed the challenge of men viewing shaving as a chore; launched the Women Against Lazy Stubble(Shave India Movement), campaign, driving record-breaking sales and surpassing 5-year awareness scores.
Experience
Vice President Strategy
Jul 2024 — Present · Mumbai, IN
Secured major wins by leveraging AI and Industry tools to derive actionablebusiness intelligence and insights, driving revenue growth amidst market volatility.
Education
Amrita School of Business - Coimbatore
MBA, Marketing
2006 — 2008
Delhi Public School - Nalco Nagar
AISSCE, Science
1988 — 2000
College of Engineering, Adoor
B.Tech, Electronics & Communications
2001 — 2005
Skills
- Digital Media
- Digital Marketing
- Media Strategy
- Strategy
- Market Research
- Media Buying
- Media Planning
- Crm
- Advertising
- Search Advertising
- Integrated Marketing
- Management
- Competitive Analysis
- Analysis
- Strategic Planning
- New Business Development
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