Jake Hostetler

About Jake Hostetler

I help complex platforms translate breakthrough technology into revenue by understanding the human side of technical buying decisions.Most BD for sophisticated software focuses on features, demos, and pilots. I focus on the organizational dynamics, stakeholder psychology, and narrative frameworks that actually drive adoption of genuinely novel technology.Background: Decade in technical sales and business development, most recently in life sciences helping organizations adopt transformative research infrastructure. I excel in roles with organizations tackling hard problems in healthcare, sales intelligence, compliance, and enterprise productivity.Also finishing a novel about creativity and transformation.because understanding character motivation and story structure turns out to be surprisingly useful for complex B2B sales.What I bring:Multi-threaded account strategy for technical organizationsValue Sprint methodology (replacing low-conviction pilots)Discovery-to-deployment frameworks that reduce frictionDeep empathy for how different stakeholders evaluate risk and ROII write about technical BD, empathy in sales, and the intersection of AI, behavioral change, and human decision-making. Check out my fiction work too at

Experience

1. Solutions Executive, Life Sciences

   Apex Systems

   Mar 2026 — Present

   Apex Systems (Everforth) is a leading technology and digital engineering company that helps organizations adapt, innovate, and thrive in a world of constant change. Our six solution areas — AI & data, cloud and infrastructure, digital engineering, customer experience, cybersecurity, and enterprise platforms — accelerate time to value for our commercial and federal clients. Powered by proprietary assets, accelerators, and proven expertise, Everforth turns complexity into progress and delivers measurable outcomes.

Education

• Dickinson College

  Bachelor of Arts (B.A.), International Business and Management | German

  2009 — 2013