Jake Harrop
Marketing Platform Lead @TSG
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WORK HISTORY
Marketing Platform Lead @TSG
Newcastle Upon Tyne, GB
Own the strategy, optimisation, and governance of the marketing technology stack, with HubSpot at the core. Lead data quality, automation, and CRM alignment initiatives to support scalable growth across sales and marketing.Key responsibilities & impact- Platform owner for HubSpot, overseeing CRM structure, permissions, data models, and integrations- Designed and implemented data quality frameworks, reporting standards, and enrichment strategies across large B2B datasets- Partner closely with Sales Ops, Finance, and RevOps to align lifecycle stages, customer classification, and attribution- Drive automation and workflow optimisation to reduce manual effort and improve conversion visibility- Act as the bridge between technical systems and commercial teams, translating business needs into platform solutions
ABOUT JAKE HARROP
I’m a Marketing Platform Lead with 10+ years’ experience designing and owning scalable marketing infrastructure, with HubSpot at the centre. My work sits at the intersection of CRM architecture, data quality, automation, and commercial alignment — helping teams move from fragmented marketing activity to structured, insight-led growth.I’ve led end-to-end marketing platform ownership across fast-growth environments, including HubSpot configuration, lifecycle design, data governance, reporting, and integrations across sales, finance, and operations. My focus is on building systems that teams actually trust and use — clean data, clear attribution, and automation that removes friction rather than adds complexity.Before moving into platform and operations leadership, I ran and scaled digital marketing functions across B2B, B2C, and D2C, and previously owned my own marketing agency delivering CRM, web, and performance strategies for a wide range of businesses. That hands-on background means I design platforms with real-world execution in mind, not theory.I’m driven by clarity, structure, and impact — turning complex marketing ecosystems into reliable growth engines that support smarter decisions, better customer experiences, and sustainable revenue.
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