Jake Haire
Web Content Manager
- Role
- Web Content Manager at White Dove Mattress
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Jake Haire
Every brand has a story behind it; whether that leaves customers feeling informed and…
Experience
Web Content Manager
Feb 2025 — Present · Cleveland, OH, US
Oversaw content strategy, development, and execution for both BigFigMattress.com and WhiteDoveUSA.com. Responsible for ensuring content accuracy, relevance, and engagement across digital channels, working closely with the marketing team and associated agencies to enhance user experience and drive brand growth.Key Responsibilities- Site Management & Optimization- Update website content regularly, ensuring it is accurate, engaging, and aligned with SEO best practices- Monitor website traffic and performance, generating reports to evaluate content effectiveness and user engagement- Identify opportunities for new content and ensure a consistent brand voice across digital platforms- Content Strategy & Creation- Develop and implement a content strategy that aligns with the business objectives of Big Fig Mattress and White Dove Mattress- Write, edit, and publish high-quality content, including blog posts, website copy, and other materials targeting specific audience segments- Coordinate with cross-functional teams to gather, create, and publish multimedia content, including images, graphics, and videos- Editorial Calendar & Content Promotion- Build and manage an editorial calendar to ensure content is timely, relevant, and strategically aligned with brand initiatives and promotional calendar- Plan and execute content promotion strategies across multiple channels, including social media and email- Project & Stakeholder Management- Hold internal and external team members accountable for meeting content deadlines- Collaborate closely with the Marketing Director to support broader campaign initiatives and ensure alignment with brand goals- Technical & Maintenance Oversight- Assist with basic website maintenance, troubleshooting, and technical issue resolution- Work alongside agency developers and designers to implement changes or updates to improve site performance and user experience- Ensure website content meets accessibility and compliance standards
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