Jake Gould

About Jake Gould

Entrepreneur @ Heart * Passionate about Process, Procedures, Predictions, & …

Experience

1. Director of Enablement and Marketing Analytics

   THE MAREK GROUP

   Feb 2019 — Present · Waukesha, WI, US

   Our team works with organizations attempting to measure how their marketing initiatives match up to sales performance. Marketing clients rely on our analytics to determine how marketing content is being used, when it is being used, and predict when it needs to be updated. Sales clients rely on our analytics to determine what marketing content is being utilized by their top performers, what sales members are not using company branded content, and help create client specific models to determine sales. Channel sales clients rely on our analytics to determine what channel partners utilize their marketing content, coop dollars, and training tools. These clients ask for our assistance in measuring the scale and efficiency of their channel programs.

Education

• Duke University

  Coursework, Data

• University of Wisconsin-Eau Claire

  Management Entrepreneur Program - 2000, Management Entrepreneur Program - 2000

  1998 — 2000

• University of Wisconsin-Eau Claire

  Graduate Certificate in Data Science, UW Data Science Program

  2022

Skills

• Account Management
• Sales Presentations
• New Business Development
• Direct Sales
• B2b
• Direct Marketing
• Labels
• Catalogs
• Marketing
• Wide Format Printing
• Email Marketing
• Sales Operations
• Customer Retention
• Multi-Channel Marketing
• Trade Shows
• Packaging
• Fundraising
• Marketing Strategy
• Selling
• Print on Demand
• Direct Mail
• Integrated Marketing
• Sales Process
• Key Account Management
• Web-to-Print
• Offset Printing
• Negotiation
• Sales
• Pricing
• Marketing Communications
• Corporate Gifts
• Print Management
• Project Management
• Digital Printing
• Pre-Press
• Marketing on Demand Applications
• Digital Marketing
• Lead Generation
• Management
• Color Management