Jake Forde
Director of Sales, National Accounts @Broil King
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WORK HISTORY
Director of Sales, National Accounts @Broil King
Waterloo, ON, CA
EDUCATION
Laurentian University/Université Laurentienne
Bachelor of Business Administration (B.B.A.)
SKILLS
ABOUT JAKE FORDE
I lead national retail partnerships for Broil King, a North American manufacturer of premium outdoor cooking products.My focus is helping both Canadian & US retailers grow the outdoor cooking category through strong joint business planning, thoughtful assortment strategy, and compelling in-store merchandising.Throughout my career I’ve worked across the consumer durable and appliance industries, building long-term partnerships with national retailers and driving measurable category growth.Prior to Broil King, I held national account leadership roles at Electrolux and spent more than seven years with Napoleon, where I developed deep expertise in the BBQ and outdoor living category.What I enjoy most about this industry is that it sits at the intersection of product innovation, retail strategy, and consumer passion.Areas of focus:• National retail partnerships• Category strategy and assortment planning• Joint business planning• Retail merchandising and in-store execution• Consumer durable and outdoor living markets
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