Jake Ek
Marketing Director | Building Automated Marketing Systems | Driving New Client Acquisition & Revenue Growth
- Role
- Marketing Director at Equinox It Services
- Location
- Orem, UT, US
- LinkedIn followers
- 500 followers
About Jake Ek
I was drawn to marketing because of the transformation it can bring to a business. When…
Experience
Marketing Director
Mar 2023 — Present · Orem, UT, US
Built and scaled a sustainable marketing system that consistently generates, nurtures, and converts qualified leads, resulting in new revenue for the company-Designed and launched an entirely new website focused on the customer journey, increasing organic keywords by 284% and generating new clients within the first year-Planned and executed cold email outbound campaigns that produced multiple sales-qualified leads and contributed to pipeline growth-Led a direct mail campaign that successfully drove sales calls for the business development team-Developed personalized, automated email sequences tailored to each prospect’s pain points, improving engagement and conversion rates-Oversaw and optimized LinkedIn ad campaigns to increase brand awareness and generate targeted leads-Created educational content marketing assets including emails, social media posts, and downloadable lead magnets that nurtured prospects through the funnel-Dramatically improved SEO performance through keyword optimization, meta tag refinement, backlink acquisition, and site health improvements, driving sustained growth in web traffic-Built and implemented a comprehensive marketing strategy based on Allan Dib’s \"The 1-Page Marketing Plan\", leading to a 75% increase in new client acquisition in its first year.
Education
Brigham Young University - Idaho
Bachelor's degree, Business, Management, Marketing, and Related Support Services
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