Jake Cox

About Jake Cox

Senior Product Manager with a track record of driving measurable performance and retention gains by shipping data-driven optimization capabilities across paid media platforms. Progressed from client-facing roles into product management, bringing deep customer empathy to complex technical problems. Known for expanding scope beyond individual features to lead cross-functional initiatives spanning attribution, AI-driven bidding, and measurement frameworks that power both internal and customer-facing solutions. Recognized for outsized impact, analytical rigor, and the ability to translate ambiguous business and customer problems into scalable products.

Experience

1. Senior Product Manager

   USA TODAY Co., Inc.

   Aug 2025 — Present · Boston, MA, US

   Own the vision, strategy, and execution for LocaliQ’s proprietary digital marketing search optimization technology. • Spearheaded Google AI feature integration into the LocaliQ platform via experimentation, product development, and organizational readiness. Drove feature adoption from 0 to 45% of all customers, resulting in ~$4MM in revenue saved via improved retention within our flagship product line.

Education

• Endicott College

  Bachelor's Degree, Sport Management

  2011 — 2015

Skills

• Video
• Event Planning
• Social Networking
• Facebook
• Video Editing
• Microsoft Word
• Time Management
• Customer Service
• Public Speaking
• Social Media
• Microsoft Excel
• Powerpoint
• Microsoft Office
• Teamwork