Jake Chopper
Video Marketing Sales Strategist @Leading On Creative
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WORK HISTORY
Video Marketing Sales Strategist @Leading On Creative
Plan, script, shoot and edit short-form content for TikTok, Instagram Reels and Facebook that feeds a performance funnel (authority photo posts, value-led videos, educational carousels, plus results assets like before/after and case studies).Coordinate organic + paid distribution, including retargeting ads using results creatives, so warm audiences get pushed toward conversion instead of just “another reel.”Use Meta Business Suite to schedule content, maintain output consistency, and track performance across key checkpoints (engagement, replies, clicks, form starts/submissions).Build and manage ManyChat automations triggered by comments and story/DM interactions, including an auto-DM sequence that qualifies and moves prospects forward.Create and optimize lead magnet CTAs + landing/form flows, driving users from content → DM → click → form submission (instead of dying at “nice post mate”).Route and store lead data into CRM and/or Google Sheets, then support human follow-up, nurture sequences (warm-up, re-engagement), and the sales pipeline (booked calls → discovery → proposal → won/lost).After conversion, collect testimonials, request referrals, and recycle proof back into content to keep the loop compounding
ABOUT JAKE CHOPPER
Videographer & Digital Marketer with B2B and B2C sales experienceStrong focus on short-form content, social media marketing and lead generationComfortable owning KPIs across content, pipeline and sales performanceWhat I DoPlan, script and produce short-form video content for TikTok, Instagram Reels & FacebookBuild and manage social media calendars using Meta Business SuiteWrite direct response copy, hooks and scripts that drive clicks, leads and enquiriesUse CRM platforms to manage pipelines, track follow-up and qualify opportunitiesSupport B2B lead generation, appointment setting and ROI-focused campaignsKey AchievementsProduced consistent TikTok & Reels content for multiple client brands, aligned to campaign and brand goalsGenerated 30+ qualified leads per week for home-improvement clients using AI-supported research & PPC-informed dataConsistently exceeded monthly sales targets within a competitive B2B environmentImproved CRM follow-up structure to convert more prospects into repeat customersSkills & KeywordsShort-Form Video Content | Video Editing | Video ProductionSocial Media Marketing (Meta Business Suite)| Content StrategyDirect Response Copywriting | ScriptwritingB2B Lead Generation | Appointment Setting | B2B & B2C SalesCRM Management | KPI Management | ROI-Focused MarketingAI-Assisted Content Creation (ChatGPT, CapCut AI)| Canva | Adobe Express
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