Jake Buntyn

Marketing Representative @The Coca-Cola Company

Atlanta, GA, US

As a Coca-Cola Campus Ambassador and Communication/Marketing Strategist, I serve as the on-campus face of the brand, executing targeted marketing strategies to drive engagement, brand loyalty, and cultural relevance within the student community.Key Responsibilities: • Brand Strategy & Training: Selected for national ambassador program and completed immersive brand marketing and cultural training at Coca-Cola Headquarters in Atlanta, GA. • Strategic Collaborations: Plan and execute high-impact campus activations in collaboration with Greek Life, Student Government, Athletics, Residence Life, and cultural organizations to align brand messaging with campus culture. • Pop-Up Marketing: Lead on-campus Coca-Cola pop-ups and experiential events designed to increase product visibility, drive trial, and collect audience insights. • Content & Communications: Develop branded content and digital strategies tailored to Gen Z audiences, ensuring consistency across social media, email campaigns, and in-person promotions. • Insights & Reporting: Track student engagement metrics and event performance to provide Coca-Cola HQ with actionable feedback on campaign effectiveness and cultural resonance.