Jake Bauman
Senior Marketing Manager | Rethinking Brand Loyalty | Human-Centered, Data-Driven | Team Builder
- Role
- Growth Strategist at NoGood
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Jake Bauman
With a background in omni-channel marketing, retention and loyalty strategy, and financial modeling, I’ve spent years helping DTC brands merge rigorous, data-driven planning with what customers value most: A product, service, or other output they need + genuine, human-centered connection resulting in true \"lifetime value.\" My Story and Purpose: My career started in scrutinizing numbers to understand their impact on the bottom line. And while I still enjoy solving puzzles through data, what motivates me today is the human side of marketing, because behind every number is a real person. Signature Strengths: Performance Marketing | Growth Marketing Retention Marketing | Lifecycle Marketing Acquisition Marketing Email, Push, and SMS Marketing E-Commerce & User Experience (UX) Strategy Digital Marketing Transformation Brand Strategy & Development Omnichannel Marketing Channel Efficiency & Optimization Lead Scoring & Audience Messaging Startup Management & LeadershipNOTABLE ACHIEVEMENTS: Championed Dr. Scholl\'s retention marketing strategy to drive a 123% YoY lift in email revenue and a 440% YoY lift in email as a percent of total revenue within the first 6 months of working together. Pioneered a creative A/B testing strategy and roadmap for Vuori\'s dedicated landing pages to drive a 15% lift in the conversion rate. Re-imagined Pro-Compression\'s segmentation strategy to combat privacy updates to focus on higher intent / bottom-of-funnel users to drive a 43% YoY lift in email and SMS revenue. Drove an 80% YoY lift for CBD.co by adjusting the messaging, segmenting, and cadence strategy on email campaigns. Created an omnichannel growth model for Dvele, which was to be used in Series B fundraising. Implemented a lead scoring profile system for Dvele to drive a 43% increase in sales-qualified leads. COMPETENCIES: Brand Strategy & Stewardship | Strategic Planning | Data & Analytics | Business Development | P&L Stewardship | Budgeting | Forecasting | Direct to Consumer (DTC/D2C) Multichannel Marketing | Creative Direction | Public Speaking | Public Relations (PR)| Digital Marketing & Advertising | Process Improvement | Operational Alignment | Media Strategy & Buying | Go-to-Market (GTM)| Strategic Partnership Marketing
Experience
Growth Strategist
Mar 2026 — Present · NY, US
Education
University of San Diego - Knauss School of Business
Bachelor of Business Administration - BBA, Finance
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