Jake Ashley

Regional Vice President, West @Ad Astra

Phoenix, AZ, US

As Regional Vice President of Sales for the Western U.S, I lead growth across 13 states (AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA, WY), partnering with colleges and universities to improve academic scheduling, optimize resources, and drive student success.Key responsibilities and focus areas:• Build and execute strategic territory plans to expand Ad Astra’s footprint in higher education across the Western region.• Develop and manage a pipeline of opportunities through consultative outreach, discovery, and solution alignment.• Collaborate closely with academic leaders (provosts, registrars, CIOs, enrollment VPs) to understand institutional challenges and align Ad Astra’s SaaS solutions.• Deliver compelling presentations, demos, and workshops to multi-stakeholder buying committees.• Lead the sales process from prospecting through close, including contract negotiation and RFP management.• Partner with BDRs, marketing, and customer success teams to ensure strong collaboration and consistent client experience.• Represent Ad Astra at regional and national higher education events, building brand presence and thought leadership.I am energized by Ad Astra’s mission to help more students graduate on time and proud to represent a company that combines innovation, grit, and collaboration to transform higher education.

Lindenwood University

Bachelor of Arts (B.A.), Human Services, Agency Management