Jake Annear

About Jake Annear

Fifteen years inside this category (LVMH, Seedlip/Diageo, Houseplant, Southern Pacific Brewing) has taught me a lot about what moves cases and builds brands. Spirits can be unforgiving. Three-tier complexity. On-prem grind. Off-prem shelf battles. The old model breaks under that pressure: fragmented data, creative that doesn’t travel, “brand” and “sales” staring at different pictures.At Beyond the Agency, we’re obsessed with the moments that drive this category: A menu placement that sticks, a reorder that repeats, a market that starts asking for you by name.We built BTA to create more of those moments. Because moments become memories, and memories become brands.We exist for spirits brands looking to break the old model and unlock growth for you through the line:→ One operating system that ties creative, media, commerce, and retention to commercial movement.→ One cadence. One scorecard. Truth and tempo. Work that travels from culture to the register.My job is to connect your story to carts and your spend to case movement, and to keep the loop running until velocity, margin, and reorder rate rise together. If that’s the outcome you want, let’s talk.

Experience

1. Co-founder, Head of Growth

   Beyond The Agency

   Oct 2023 — Present

   At BTA, we build the growth operating system spirits brands need:→Unified intelligence: one scorecard that ties media spend to depletions, DTC revenue, velocity, and contribution margin.→Creative that sells through: founder voice + UGC + sell-in tools that retailers actually use.→Full-system planning: on-prem, off-prem, and DTC coordinated, not competing.→Stone-cold accountability: we measure wins in cases moved and profit kept, not screenshots.

Education

• University of Florida

  Bachelor of Arts (B.A.), English

  2009 — 2012

Skills

• Writing
• Communication
• Marketing Communications
• Social Media Marketing
• Social Media Measurement
• Social Media Outreach
• Social Media Advertising
• Customer Service
• Hospitality
• Event Planning
• Coordinating Events
• Corporate Events
• Sports Writing
• Sports Marketing
• Fashion Shows
• Concert Production
• Leadership
• Teamwork
• Hardwork
• Eagerness to Learn
• Facebook
• Content Strategy
• Marketing
• Digital Marketing
• Advertising
• Brand Management
• Sales
• Social Media
• Social Networking
• Management
• Marketing Strategy