Jakari Goss
Programmatic Campaign Manager | Digital Marketing Specialist | CSPO
- Role
- Campaign Manager, Central Activation at Publicis Media
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Jakari Goss
Welcome to my LinkedIn page!My name is JaKari Goss, and I am a proud 2020 graduate of the UGA Terry College of Business with a degree in Marketing. I also was a part of the Music Business Cert. program within Terry where I became well versed in the mechanics of the business and further developed my passions for the music business & marketing.Since then, I\'ve also been working as a marketing coordinator at a few start-ups for about 2 years with experience in both digital & sales marketing, promotions, and campaigns. I have worked on integrated campaigns for clients such as Warner Music Group, Sony Music, Universal Music Group, Roc Nation, and Transform Home Improvement.My strengths include my creativity, adaptability, ability to work on a team, communication skills, and problem-solving.I have interests in marketing, music business, tech, politics, and fashion. While working full-time, I have also maintained an internship for almost 2 years at Astro Studios, one of the best recording studios in Atlanta! This opportunity allows me to explore my music business interests through being of service to major record label recording artists.I’m currently interested in new job opportunities in digital marketing and can be reached through this profile or email at g••••••••@live.com!
Experience
Campaign Manager, Central Activation
Oct 2023 — Present · Atlanta, GA, US
Manages the trafficking of 20+ monthly multichannel programmatic campaigns (desktop, mobile, video, etc.) for Fortune 500 client while troubleshooting campaign delivery and performance issues across multiple DSPs• Analyzes campaign goals & performance to make strategic media buying optimizations that help achieve KPI goals & other success metrics• Works across internal teams to provide clients with programmatic media recommendations and optimization strategies that aligns with objectives• Maintains knowledge of the programmatic media buying landscape, platforms, and analytic tools
Education
University of Georgia - Terry College of Business
Bachelor of Business Administration - BBA, Marketing
2016 — 2020
Rockdale Magnet School for Science & Technology
High School Diploma
2012 — 2016
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