Jaiveer Singh

About Jaiveer Singh

With a passion for driving growth and a knack for crafting comprehensive strategies, I am an experienced digital marketing leader based in Gurgaon, India. Over the years, I have honed my skills in team management, budgeting, and fostering strategic partnerships, making me well-prepared for impactful managerial roles in the dynamic realm of digital marketing.Currently serving as the Manager of Digital Marketing & Growth at Mim-Essay, I have spearheaded exponential brand growth by orchestrating a 360-degree digital strategy with an ₹80L monthly budget. Through meticulous optimization of campaigns across various platforms such as Google Ads, YouTube, and Meta, I have significantly boosted lead generation and revenue, driving tangible results for the organization.During my tenure at RoboGenius as a Digital Marketing Manager and later at Funtasy11 as a Digital Marketing & Operations Manager, I have consistently delivered impressive results. From enhancing lead generation and ROI through strategic campaigns to leveraging marketing automation frameworks for improved sales pipeline efficiency, my contributions have been instrumental in driving business success.With a Global MBA from Deakin University complementing my Bachelor\'s degree in Computer Sciences, I bring a well-rounded academic background to my professional endeavours. My expertise extends across various facets of digital marketing, including social media management, marketing automation, budget management, and campaign optimization.Driven by a commitment to staying ahead of industry trends and continuously refining my skills, I thrive in dynamic environments where creativity and strategic thinking are valued. Fluent in English, Hindi, and Punjabi, I possess strong communication skills that enable me to effectively collaborate with diverse teams and stakeholders.In summary, I am a results-oriented digital marketing professional with a proven track record of driving growth, optimizing campaigns, and delivering impactful outcomes. I am eager to leverage my skills and experience to contribute to the success of forward-thinking organizations and take on new challenges in the ever-evolving landscape of digital marketing.

Experience

1. Head of Marketing

   Big Red Education

   May 2025 — Present · Gurugram, IN

   As Head of Marketing at Big Red Education, I lead the company’s digital growth initiatives across paid, owned, and earned channels. I focus on building and mentoring a high-performing marketing team, developing full-funnel strategies, and executing performance-led campaigns that strengthen brand visibility, lead generation, and ROI.Key Highlights & Achievements:Managing monthly performance marketing budgets of ₹20L across Meta, Google, and LinkedIn, improving ROAS from 210% to 320%(a 52% lift) through data-driven creatives, refined targeting, and optimized post-funnel strategy.Driving multi-channel campaigns to promote Ivy League–partnered conferences and mentorship programs, reaching over students annually across India, APAC, and MEA.Developed a content and funnel strategy combining mentor stories, alumni highlights, automation, CRO, and remarketing—boosting digital reach by 30% and improving event conversions by 10% in three months.Built BRE’s digital marketing team from the ground up (six members across social, SEO, paid, design, and video), improving execution efficiency by 30% within the first quarter.Implemented GA4, WebEngage, LeadSquared, and ExtraaEdge CRM to integrate analytics and automation, improving lead tracking and nurturing efficiency.Secured a 5-year partnership with Penguin Random House to co-launch a national writing competition, expanding BRE’s footprint into creative education.Partnered with Ivy League mentors, faculty, and host institutions to create localized campaigns, driving 15% higher engagement from counsellors and educators.Launched video-first storytelling initiatives that achieved up to 3X higher engagement than static content.Built real-time dashboards to monitor ROI, CAC, and funnel metrics, reducing reporting turnaround by 40% and enabling faster, data-led decision-making.

Education

• The Lawrence School - Sanawar - India

  Xth

  2004 — 2008

• Deakin University

  Global MBA, Business Administration and Management, General

• Jaypee University of Information Technology

  Bachelor’s Degree, Computer Science and Engineering

  2010 — 2014

• The Lawrence School - Sanawar - India

  High School, Physics, Chemistry & Maths

  2008 — 2010

Skills

• Css
• Blogging
• C++
• SEO
• Busi
• Team Management
• Html5
• Management
• Java
• Social Media Marketing
• Social Media
• Google Analytics
• Ppc
• Google Adwords
• Operations Management
• C
• Microsoft Office
• Mysql
• Reporting & Analysis
• Eclipse
• Digital Marketing
• Javascript
• Storefront Management
• Inventory Management
• Sports Industry