Jai Toor
Co-founder and Senior Editor @Fourth Floor
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WORK HISTORY
Co-founder and Senior Editor @Fourth Floor
London, GB
Fourth Floor is a creative community and platform exploring the intersections between the cultural and political landscape of the world we live in.Established in 2020, Fourth Floor publishes essays and profiles creatives from around the world. Focusing on themes such as art, music, film, sport, politics and literature. Our platform serves as a safe space for conversation and debate. The diverse beliefs and cultures are a key part of our story and we wouldn\'t have it any other way.We take enormous care in challenging and confronting issues surrounding representation. Our aim is to create a space and provide agency for creatives of all forms. The voices of our world-wide community are amplified through their creative work and progressive journalism. Updated regularly, the site is a hub for contemporary culture, we host exclusive interviews, essays, discussions and photo essays for an international and social audience.
EDUCATION
University of Southampton
Graphic Arts , Photography
University of the Arts London
Master of Arts - MA
Ecole Mondiale World School
Primary education
University of Southampton
Graphic Arts, Graphic Design
ABOUT JAI TOOR
With a unique blend of expertise in business development, sales intelligence, and visual storytelling, I specialise in driving growth and crafting impactful narratives. Over the years, I have honed my ability to navigate diverse industries—from hospitality and tech to media and culture—leveraging analytical skills, creativity, and strategic frameworks to deliver results. Core Skills and ExpertiseBusiness Development & Sales: Expertise in CRM tools (Salesforce, HubSpot, Monday, Pipedrive) and data analysis, coupled with a proven track record in lead generation, multi-channel outreach, and executive-level proposal creation.Project Management & Collaboration: Skilled in managing cross-functional teams, using tools like Asana and Google Workspace to drive efficiency, and fostering relationships across international markets. Career HighlightsSpearheaded outbound sales campaigns, securing clients such as Diageo, Warner Music, and Intrepid Travel, with deal sizes averaging £30K.Co-founded and led creative direction for Fourth Floor, a cultural and political multimedia platform recognized for its innovative storytelling.Successfully merged creative and analytical approaches as a freelance BDR, assisting agencies in expanding their business pipelines.Exhibited photographic works internationally, showcasing a distinctive style that bridges nostalgia and modernity, and published in outlets like The Telegraph and It’s Nice That. Passions and InterestsA storyteller at heart, I explore narratives through documentary photography, cultural research, and multimedia art. In my free time, I enjoy curating culinary experiences, engaging with art fairs, and playing sports like cricket and football. Let’s ConnectI’m always excited to collaborate with forward-thinking professionals and brands. Whether it’s driving new business or crafting compelling stories, let’s create impact together!
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