Ankita Jaiswal

About Ankita Jaiswal

I have a passion for technology and digital. As part of my work I like to help businesses using digital to their advantage, find better ways to exploit digital and online channels and make sure they stay ahead of their competitors.Type of projects I have executed- Digital transformation projects leading to business and technology change (B2B and B2C)- Digital strategy projects, Roadmaps, design and implementation of Adobe Marketing Cloud in combinationAreas of interest- Digital Marketing, Customer Experience mapping- eCommerce- Business Process management- Change Management- GDPR- CDPsIndustry knowledge:Retail, Energy & Utility Market, Public Sector, Consumer BusinessDigital Marketing knowledge:Adobe Marketing Cloud, Adobe experience platform, SEO, Email marketing, Personalization, Brand marketing, Customer Journey Analysis, Digital Strategy Analytics Implementation (Adobe Analytics, Google Analytics), Data Reporting and Visualization, Mobile App Analytics and Implementation, Data Visualization and ReportingCDPs : Adobe Real time CDP, LiveRamp, tealium CDPtopmate.io/meetankita

Experience

1. Manager, Technical Analytics & Measurement

   Amazon

   Jun 2024 — Present · Bengaluru, IN

   Lead global implementation of privacy-compliant analytics tracking, standardising data collection and improving data quality across EU, US, and APAC markets.Manage and mentor cross-regional teams of analysts and implementation specialists, driving efficient deliveries and professional growth.Develop enterprise analytics & measurement strategies, incorporating future-proof tracking, data capture methods, and evolving privacy approaches.Oversee tag management and performance analytics using Adobe Launch, Google Tag Manager (web & server-side), and Tealium IQ; manage third-party tracking pixels with or without a TMS.Investigate and resolve analytics gaps, ensuring compliance with GDPR, CCPA, and other global privacy regulations in partnership with Legal and Privacy teams.KPIs and tracking needs into taxonomy solutions and properties for accurate measurementValidate technical analytics implementations, reviewing accuracy, performance, and data integrity across platforms.Design and maintain technical tagging instructions, implementation documentation, and governance standards, adapting to changing business needs.Partner with analytics, data engineering, product, and marketing teams to convert complex requirements into optimised, privacy-aligned tracking solutions.Ensure end-to-end data governance, maintaining data lineage, integrity, and quality across the analyticsProvide guidance to analytics users on extracting and utilising data from GA4, BigQuery, Kochava, Databricks, and other data-warehouse solutions.Lead automation projects to reduce manual effort and increase efficiency SME for delivering solutions to complex tracking requirements new measurement technologies such as Snowplow, Segment etcIntegrate consent-management platforms (OneTrust, SourcePoint, Ethyca) to align all tracking with evolving privacy standards.Eexperience with cloud data platforms ( GCP, AEP and AWS) and first-party data capture strategies.

Education

• School For Excllence Khandwa

  12th, Mathematics

• RGPV Bhopal

  Bachelor of Technology (B.Tech.), Information Technology

Skills

• Link Building
• Website Promotion
• Search Engine Submission
• Cms
• Landing Page Optimization
• Social Bookmarking
• Yahoo Search Marketing
• Affiliate Marketing
• Internet Marketing
• E-Commerce SEO
• Google Analytics
• Organic Search
• Social Networking
• Social Media Marketing
• Web Analytics
• Html
• Sem
• Online Reputation Management
• Email Marketing
• Google Adwords
• Adsense
• E-Commerce
• Blogging
• Lead Generation
• Search
• Digital Marketing
• Digital Media
• Search Analysis
• Web 2.0
• Online Marketing
• Content Development
• Strategic Planning
• Analytics
• SEO
• Smo
• Web Marketing
• Online Advertising
• Wordpress
• Ppc
• Article Marketing