Jairus Lofton
Global Marketing, Strategy & Insights at McDonald\'s | Insight250 2023 Winner | Connecting insights to strategy to fuel growth
- Role
- Manager, Global Menu Strategy at McDonald's
- Location
- Oklahoma City, OK, US
- LinkedIn followers
- 500 followers
About Jairus Lofton
Experienced global marketing strategist with extensive background in innovation, consumer insights, and customer experience. Broad experience solving large-scale ambiguous problems while leading diverse cross-functional teams. Skilled at finding solutions and sequencing strategic moves for success.
Experience
Manager, Global Menu Strategy
Jun 2021 — Present
In my current role, I focus on creating growth and strategic advantage for McDonald\'s through leveraging and elevating our Core items, building roadmaps for innovation, and delivering on our brand promise. I also lead foundational insights work that helps McDonald\'s markets around the globe understand how consumers make menu choices and create and execute strategic action plans based on those insights.
Education
Leadership Oklahoma City
LOYAL Class XV
2019 — 2020
Pepperdine University
Bachelor of Arts (B.A.), Communications
2004 — 2007
Oklahoma City University
Master of Business Administration - MBA, Business Administration and Management, General
2017 — 2019
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.