Jairo López
Lead Marketing Manager @FamilySearch
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WORK HISTORY
Lead Marketing Manager @FamilySearch
Frankfurt am Main, DE
Led regional marketing strategy and execution across Europe DACH, IT, ES, FR, PL, NL and HU driving platform engagement and user growth for one of the world’s largest free genealogy and family history services.• Managed and trained a regional marketing team, holding regular development meetings focused on performance, strategic alignment, and upskilling.• Coordinated closely with global marketing and product teams to align vision, share best practices, and localize strategies for regional audiences.• Built and led the European marketing strategy for RootsTech, the largest global genealogy event, from acquisition to retention.• Created scalable operational processes to streamline campaign workflows across various teams, improving efficiency and consistency in execution.• Developed segmented marketing frameworks to tailor content, messaging, and campaigns according to audience type and funnel stage.• Established and executed paid media strategies, managing advertising campaigns across Facebook Ads and Google Search Ads to boost user acquisition, platform engagement, and event registrations.• Designed and managed the organic social media strategy across Facebook, Instagram, and LinkedIn, ensuring brand consistency and localized relevance.• Directed creative production for major expos and conferences, delivering marketing materials, rollups, and digital assets for events such as the Frankfurt Bookfair.• Strengthened B2B partnerships with genealogical societies, archives, and professional communities relationship marketing.• Analyzed product usage and engagement data to optimize marketing strategies, focusing on new registrations, search engagement, data contributions, and platform activity.
EDUCATION
Universidad Rey Juan Carlos
Bachelor's Degree Marketing, Marketing/Gestión de marketing, general
IEBS Business School
Master's degree, Marketing, Sales and Digital Strategy Management
International School of Management, Germany
Erasmus Programme, Marketing / International Business Management
ABOUT JAIRO LÓPEZ
I help organizations grow by turning data into clear strategy and strategy into results. As a team-lead marketing manager, I’ve led and developed cross-functional teams while driving multichannel acquisition and retention campaigns across diverse markets. I combine experimentation, analytics, and creative thinking to improve performance, align brand vision with measurable KPIs, and build campaigns that scale sustainably over time.
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