Jane Smith
- Role
- VP Digital Marketing and Media at Merrell
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Jane Smith
Senior Executive Leader with 20+ years of experience leading high-performing teams…
Experience
VP Digital Marketing and Media
Jan 2020 — Present
Lead the development and implementation of global digital marketing, omni-channel, and business growth strategy for a portfolio of top-performing brands with annual revenue totaling $870M+ • Manage a full-funnel brand and performance media spend budget of $35M+ • Oversee a team of 8 including Managers of Digital Marketing, Influencer Marketing, and Social Media responsible for driving activation and analytics across all paid and organic digital channels • Partner with C-Suite Executives (CEO, CFO, CMO & VP of Sales) and serve on Senior Brand Leadership Team and Strategic Growth Plan Team to develop strategic vision, annual goals, targets, and culture • Collaborate with cross-functional teams including E-Commerce Business Owners, Central Technology, and Brand Management to implement creative channel strategy, analyze consumer insights, and continuously improve e-commerce user experience • Set and manage KPIs such as topline revenue, profit margins, conversion, and customer loyalty • Evaluated consumer research, testing, and engagement analytics and optimized digital marketing spend, resulting in increased revenue by 40%+
Education
Syracuse University London Center
International Relations and Affairs
1995 — 1995
Loyola University Chicago
Bachelors, Communications
1993 — 1997
Skills
- Interactive Advertising
- Strategy
- Business Development
- Creative Direction
- Marketing Strategy
- Integrated Marketing
- Advertising
- Interactive Marketing
- Digital Marketing
- Marketing
- Public Relations
- Digital Strategy
- Interactive Media
- User Experience
- Management
- UX/UI Strategy
- Marketing Management
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