Shubham Ajay Jain
Data @Wayfair
- Role
- Technical Analyst at Wayfair
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Shubham Ajay Jain
Data Scientist; passionate about transforming complex business challenges into…
Experience
Technical Analyst
Jul 2023 — Present · Boston, MA, US
Enhanced Organic content generation, boosting Click-through rates by 5% through hypothesis testing (A/B testing) and GPT-4 API.• Optimized expenditure strategies for paid search, increasing Profits by 2.8% and Visits by 6%, using Predictive Modeling (XgBoost) for revenue prediction.• Accelerated Advertising insights to real-time to reduce data-lag(~24 hours), enabling data-driven decision-making across cross-functional teams using API-driven ETL pipelines and Looker Dashboards.• Engineered key performance metrics/ KPIs to drive strategic product catalog curation (20M+ units), upping conversion rate by 500 bps, using anomaly detection techniques.• Drove Performance Marketing operational revenue to $4M/week, managing accounts with $1M/week spend.
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