Abhilasha Jain

About Abhilasha Jain

20+ years experience as a Senior Leader in Business Development, Marketing, Operations…

Experience

1. Head - Affluent and Premium Credit Cards

   IDFC FIRST Bank

   Oct 2022 — Present · Mumbai, IN

   Head – Premium & Affluent Credit Cards, IDFC FIRST BankDesigning what affluence feels like across product, brand, and lifecycle.I lead the premium & affluent portfolio with a single mandate: turn strategy into an experience customers can feel. My focus is to define the north star for the affluent segment, architect products and partnerships that signal stature (not just features), and build a durable P&L through disciplined growth, risk-aware design, and loyalty economics. I operate as a bridge between narrative and numbers—shaping brand meaning, aligning cross-functional teams, and scaling initiatives that elevate both equity and earnings.What I ownSegment Strategy & Positioning: Set the long-term thesis for the affluent franchise—who we serve, the status signals that matter, and the experience architecture that differentiates us.Portfolio & P&L Stewardship: Orchestrate product mix, pricing logic, value-exchange, and lifecycle economics to compound quality growth while protecting unit economics.Experience & Partnerships: Curate high-touch alliances in travel, lifestyle, and luxury that convert benefits into emotional resonance and everyday utility.Influence & Governance: Align Risk, Analytics, Tech, Operations, and MarCom behind a coherent roadmap; convert complexity into clarity and speed.Category-defining launches: Helped bring to market Heritage Metal Credit Card proposition and built the Club Vistara IDFC FIRST co-brand—both signaling a step-change in aspiration and earning internal/market recognition. revamped FIRST Private as one of the most rewarding card in the by invitation only segment.

Education

• Devi Ahilya Vishwavidyalaya

  Masters, Business Administration; Marketing

  1996 — 1998

• S.N.D.T. Womens University

  Bachelor of Home Science, Hospitality Management and Consumer Studies

  1993 — 1996

• Kendriya Vidyalaya

  H.Sc

  1991

• Indian Institute of Management Bangalore

  MPWE, Entrepreneurship

  2010 — 2010

Skills

• Sales Operations
• Training
• New Business Development
• Marketing
• Marketing Strategy
• Account Management
• Business Development
• Hospitality Industry
• Strategic Planning
• Sales Management
• Negotiation
• Marketing Management
• Hospitality
• Event Management
• Key Account Management
• Marketing Communications
• Sales
• Business Planning
• Operations Management
• Team Management
• Management
• Team Building
• P&L Management
• Tourism
• Strategy
• Team Leadership
• Public Relations
• Business Strategy
• Lead Generation
• Leadership