Jaimy McCarthy
Marketing Director | Director of Brand
- Role
- Marketing Manager at Empirical Wealth Management
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jaimy McCarthy
My passion lies in elevating brands through strategic marketing and cutting-edge technologies. With 12 years of experience, I’ve led impactful marketing initiatives that resonate deeply with audiences and position brands to stand out in competitive markets.I have implemented the use of AI marketing tools and techniques to transform company content creation and marketing strategies. By integrating innovation, I continuously enhance brand visibility, impact, and revenue - using smart tools and strategies for efficiency and growth.Full stack marketer.
Experience
Marketing Manager
Oct 2023 — Present · Seattle, WA, US
Marketing Manager, Empirical Wealth Management, Seattle, WA, 2023 – Present Working to build the marketing brand of a wealth management company. Reports to CTMO, B2C. Assembled detailed competitor analysis of 30 companies with specific data points and branding. Researched and compiled detailed audience profiles via stakeholder interviews and web research. Ideated, introduced, designed, and continuously train company LLM AI marketing agents with Chat-GPT3 and Copilot Studio to assist with expeditious and efficient marketing content creation using the company’s voice, tone, and writing style. Directed the creation of the company\'s refreshed palette, fonts, voice, tone, writing style guide, and the first brand guide, along with the subsequent website and materials redesign. Conceived and launched industry-specific social media program using five platforms. Responsible for leading the Brand Refresh Project which will include the 16-year story of EWM. Leading development of the company positioning and messaging in partnership with an agency. Originated marketing plan and strategies with a 3% of revenue budget for 2025. Works closely with Compliance to ensure adherence to US regulatory organizations.
Education
Seattle University
MFA - Organization Leadership, Social Media and Marketing in the Nonprofit Sector
Cornish College of the Arts
BFA, Fine Art
Bellevue College
Certificates, Project Management
Skills
- Leadership
- Social Media
- Marketing
- Art
- Art Direction
- Photoshop
- Project Management
- Nonprofits
- Event Management
- Video Games
- Public Speaking
- Strategic Planning
- Social Media Marketing
- Digital Images
- Graphics
- Social Networking
- Marketing Communications Planning
- Communications Planning
- Writing
- Creative Writing
- Editing
- Content Strategy
- Content Curation
- Photography
- Digital Photography
- Digital Video
- Event Planning
- Cms
- Html
- Css
- Google Analyitics
- Video
- Public Relations
- Social Media Roi
- Kpi Implementation
- Data Analysis
- Blogging
- Mailchimp
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