Jaimie Giarrusso

About Jaimie Giarrusso

Global marketing and communications professional with 20+ years’ experience in building…

Experience

1. Director, Global Marketing, Ecoxpert Partner Program

   Schneider Electric

   Oct 2016 — Present

   Enable successful animation of the EcoXpert program in country organizations, as well as direct to channel partners, through global marketing campaigns, digital marketing touchpoints, strong brand presence, thought leadership, and social media marketing. ‣ Set a standard of channel marketing excellence and drive the marketing strategies for global channel programs ‣ Develop and deploy digital marketing and nurture campaigns to be implemented in country organizations ‣ Create brand strategies and co-branding guidelines for channel management teams and channel partners. ‣ Foster close collaboration with country organizations, marketing teams, and leadership to deploy campaigns, ensure brand alignment, bridge gaps with global planning, and optimize marketing spend ‣ Position channel teams as subject matter experts and thought leaders through public relations, events, social media marketing, blogging, and digital campaigns ‣ Influence country marketing spend mix for deployment of channel programs ‣ Increase demand generation through SEO in global website and digital platforms ‣ Animate global web, partner extranet portals, and channel intranet site ‣ Develop and drive internal communications, employee awareness, and employee advocacy plan ‣ Manage annual marketing budget ‣ Lead marcom support team

Education

• Northern Essex Community College

  Associate’s Degree, Business Management

  1992 — 1995

• Southern New Hampshire University

  Master of Business Administration - MBA, Business Administration

  2013 — 2018

Skills

• Product Marketing
• Marketing Strategy
• Press Releases
• Life Science Industry
• Press Kits
• Public Relations
• Email Marketing Software
• Project Management
• Campaigns
• Corporate Branding
• Event Management
• Management
• Lifesciences
• Market Planning
• Team Leadership
• Strategy
• Demand Generation
• Project Planning
• Social Media Communications
• Hospitality Industry
• Social Media Marketing
• Strategic Communications
• Corporate Communications
• Leadership
• Building Automation
• Product Development
• Marketing Management
• Event Planning
• Marketing
• Marketing Communications
• Business Development
• Brand Development
• Online Marketing
• Cultural Diversity
• Account Management
• Global Marketing
• New Business Development
• Digital Marketing
• Advertising
• Email Marketing