Jaimie Laws

About Jaimie Laws

I lead a high-performing digital marketing team overseeing strategy and execution across 14 brands in 7 industries. From e-commerce and loyalty programs to user experience and personalization, I focus on delivering measurable impact and seamless digital experiences.With a deep understanding of platforms like GA4, Uniform DXCP, Oracle Responsys, and AI solutions like Google Gemini, I drive campaigns that are innovative, compliant, and customer-centric. Whether launching new websites, optimizing ESPs, or developing app enhancements, my approach blends creative thinking, technical strategy, and strong ROI alignment.I’m passionate about building connected ecosystems that engage audiences across channels—web, email, app, push, SMS, and more—and believe in the power of data to guide every decision. Let’s connect.

Experience

1. Director of Digital & Experience

   Nkba

   Jan 2026 — Present · Bethlehem, PA, US

Education

• Commonwealth University-Mansfield

  Bachelor of Science- Business Administration, Marketing & Management

  2003 — 2010

Skills

• Online Marketing
• Excel
• Strategic Planning
• Customer Relations
• Google Analytics
• Photoshop
• Event Management
• Email Marketing
• Advertising
• Powerpoint
• Proposal Writing
• Grocery Industry
• Team Building
• Management
• Social Media
• Social Networking
• Social Media Marketing
• Word
• Event Planning
• Customer Service
• Marketing Strategy
• New Business Development
• Sales Management
• Marketing Communications
• Marketing
• Public Relations
• Press Releases
• Promotions
• Microsoft Office
• SEO
• Ppc
• Web Design
• Blogging
• Web Analytics
• Market Research
• Microsoft Word
• Team Leadership