Jaime García

Customer Insights Manager @SGI

Regina, SK, CA

Responsible for managing the corporate Voice of the Customer Program, including the collection, consolidation and analysis of customer feedback, for SGI and its regional operations. • Manage the selection appropriate research methodologies for the design and development of research questionnaires and moderator guides, leading the consolidation and dissemination of research and providing recommendations to business areas. • Manage partnerships with external research vendors. Key Accountabilities o Customer Insights Strategy: gathers and applies information; provides leadership & research methodology for consumer research and decision making; oversees portfolio of research projects.o Customer Insights Management: analysis and compilation of customer data, oversees research questionnaires and Makes Recommendations based on Findings, Manages Partnerships with External Research Providers, Maintains the Corporate Voice of the Customer Program.o Budget Management: departmental budgeting to achieve budget targets; monitors spending and reports budget variances; seeks improvements to departmental operations.o Human Resources Management: recruitment; staffing and workforce planning; establishes and communicates performance goals and standards; reviews and evaluates employee performance; provides leadership, coaching, mentoring and guidance to employees; supports the training and development of employees.

University of Regina

Diploma, Business Administration

University of Regina

Anthropology

Hootsuite University

Social Media

Applied Multimedia Training Centre

New Media & Dynamic Graphics

University of Calgary

Anthropology

University of Regina

Bachelor’s Degree, Management, International Business, Marketing