Jaime Schaeffer

About Jaime Schaeffer

I am a communications professional with over 25 years of experience, including social media, executive and workplace communications, corporate communications, branding, word-of-mouth advocacy, and consumer relations. In January 2023, I returned to Procter & Gamble to oversee communications for our Chief Sales Officer and the Sales function to build the company’s reputation as a leader in go-to-market capability. Between 2015 and 2022, I ran a strategic communications consultancy working with brands of all sizes, as well as executives, to craft and refine their brand and communicate effectively to build their business. Before leaving Procter & Gamble in 2015, I oversaw social media best practices across the company partnering closely with Facebook, Instagram, Pinterest, Twitter and BuzzFeed, and managed corporate communications related to digital marketing and e-commerce. I have hands-on experience in personal brand equity development, employee communications, script writing, social media strategy, content strategy, influencer marketing & creators, social media marketing, social media monitoring & listening, social customer care, account and project management, global communications planning, and media relations.

Experience

1. Owner

   Yellowbird Social Media, Llc

   Jul 2015 — Present

   Strategic communications and social media consulting/freelancer for CPG brands in menstrual care, skin care, hair care, menopause, family care, and food categories. Clients include Always, P&G Ventures (including Bodewell and Kindra), SeeMe Beauty, Olay, Joico (in partnership with Simpactful), Bounty, Mars Inc (in partnership with Daniel Epstein & Associates), and Jus-Rol.Executive communications, personal branding, and digital content for Shelly McNamara, author of No Blanks, No Pauses and Chief Equality & Inclusion Officer at P&G and Deni Tato of Corporate Consciousness

Education

• Northern Kentucky University

  B.S., Psychology

  1994 — 1998

Skills

• Strategic Communications
• Social Media Strategist
• Social Networking
• Social Media
• Business Development
• Digital Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Communication Training
• Leadership
• Marketing
• Integrated Marketing
• Influencer Marketing
• Public Relations
• Internal Communications
• Media Relations
• Corporate Communications
• Management
• Customer Insight
• Account Management
• Social Media Marketing
• Strategy
• Media Planning
• Consumer Products