Jaime Mills
Director, Lottery and Gaming @Heart & Stroke
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WORK HISTORY
Director, Lottery and Gaming @Heart & Stroke
Toronto, CA
EDUCATION
The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University
Fundraising Management Certificate (in progress)
DeGroote School of Business - McMaster University
Bachelor of Commerce Program, B.Com, Marketing
SKILLS
ABOUT JAIME MILLS
I am a passionate leader with a love for customer and constituent marketing, insights, and brand. I have had the privilege to work on some of the biggest brands in Canada with teams that value my drive for engagement, and the ability to think differently.I’m valued for my attitude, curiosity, entrepreneurial mindset to drive results and inclusiveness. I have a strong ability to work collaboratively across complex organizations to drive impact, and I sweat-the-details to balance business and customer experience outcomes.At my core, I invest in relationships, remain curious, work with integrity, and reflect to learn and drive betterment in everything I do.It\'s also personally important for me to contribute to my community, mentor and give-back through serving others. I will always choose to work with progressive organizations who support these initiatives. Some of my time is spent working as a Board Advisor for the Canadian Marketing League and as a judge for the CMA. I also mentor and support others in their career goals and help facilitate networking opportunities.Specialties: • Customer and Constituent relationship management • Lifecycle strategy including acquisition, up-sell, loyalty and retention• Brand management and communications planning• Messaging strategy and segmentation through research & data insights• Digital marketing strategy and journey mapping• eCommerce performance and growth marketing• Inclusive team leadershipConnect with me anytime to talk about business challenges or just to bounce ideas.
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