Jaime-Lyn Obrien
Cross-channel Media Strategy/Planning/Buying/Analytics
- Role
- Senior Director, Media at Mindgruve
- Location
- Torrance, CA, US
- LinkedIn followers
- 500 followers
About Jaime-Lyn Obrien
Experienced Media Agency professional with cross-channel experience in Strategic Media Planning, Comms Strategy and Media Buying. I have led integrated media planning and buying teams for a mix of clients and categories, and am knowledgable in both brand-building and performance marketing. Experienced in both large and small agency settings, I thrive in a hands-on environment where I am involved in the day to day work of my team and my client\'s business.
Experience
Senior Director, Media
Apr 2026 — Present · Los Angeles, CA, US
Continuation of role after the Moontide-Mindgruve merger in April 2026Senior Media Director overseeing the Club Alliance Portfolio (Membership Acquisition and Retention, Insurance, Auto Services, Travel, and Financial Services). Cross-channel media strategy, planning and buying, including broadcast, OOH, Digital, Social, SEM. Agency Support Roles - Agency Leadership - Team Hiring and Development
Education
Syracuse University
Master of Arts (M.A.), Advertising
2002 — 2003
State University of New York at Fredonia
BA, English
1998 — 2002
Skills
- Advertising
- Online Advertising
- Media Buying
- Entertainment
- Radio
- Media Planning
- Strategic Planning
- Digital Media
- Interactive Marketing
- Digital Marketing
- Social Media
- Strategy
- Digital Strategy
- Strategic Communications
- Integrated Marketing
- New Business Development
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