Jaime Limón
International Marketing Strategy | Business Innovation | Tech + Culture | Storyteller
- Role
- Global Senior Product Marketing Manager - Minecraft at Microsoft
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Jaime Limón
Proven team leader with international experience in driving strategic growth and product visibility for leading consumer and technology companies. Experienced in global marketing, new technologies, digital entertainment, partnership building, and product management. Passionate about technology and how it can help people and businesses. Specialties: Brand building & positioning / Marketing strategy & execution / Competitive & Strategic Planning / Content development / Consumer marketing
Experience
Global Senior Product Marketing Manager - Minecraft
Sep 2015 — Present · Redmond, WA, US
Helping build a better world one block at a time- Global marketing lead for Minecraft Dungeons games, one of the most successful IP spin-offs in Xbox first-party games history- Global marketing lead for Minecraft Legends- Launched Minecoins, Minecraft\'s in-game currency, as a retail Code-to-Content/POSA product- Launched Minecraft on the Nintendo platform for the first time with the WiiU edition- Launched the first Minecraft DLCs for the console edition of the game- Managed the global marketing strategies for several platforms including Xbox, PlayStation and Nintendo- Collaborated on new product creation across development, business, marcom and operations teams
Education
Tecnológico de Monterrey
LCC, Media & Comunications
Skills
- Product Marketing
- Youtube
- Strategic Partnerships
- Marketing Communications
- Competitive Analysis
- Video Games
- Social Media Marketing
- Digital Strategy
- Digital Media
- Sales
- Marketing Management
- Public Relations
- Online Advertising
- Digital Marketing
- Product Launch
- Web Analytics
- Integrated Marketing
- Strategy
- Advertising
- Small Business Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing
- Marketing Strategy
- Multi-Channel Marketing
- Strategic Thinking
- Market Planning
- Product Management
- Online Marketing
- Content Development
- Social Media
- Management
- Team Leadership
- Mobile Marketing
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