Jaime Close
- Role
- Senior Marketing Manager at Intuit
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Jaime Close
Marketing professional with 11 years experience connecting people to their needs. My…
Experience
Senior Marketing Manager
Jan 2018 — Present
One of Intuit\'s top ranked performers in the \"Game Changer\" category Managing the product marketing and GTM strategy and delivery of Making Tax Digital campaign, leading to 17% customer increase YOY. Built paid media strategy for TOF marketing and lead nurture using customer insights and martech data. Delivered content strategy for customer acquisition including content writing and editing, leading to 8%pt increase in content engagement. Led accountant channel marketing team, delivering multitouch go-to-market strategy. Developed omnichannel content marketing strategy working with customer insights to create compelling content, highest attended webinar and most engaged whitepapers. Delivered integrated lead nurture campaigns, increasing qualified lead volume and conversion rates. Track campaigns performance using lead management and automated marketing platforms.
Education
University of Oklahoma
Master of Arts (MA), Communication and Media Studies
2010 — 2012
Southwest Baptist University
Bachelor of Arts (BA), Christian Studies
2000 — 2004
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