Jaime Fowler

About Jaime Fowler

I sit at the intersection of product strategy, design leadership, and business outcomes which means I don\'t just design experiences, I help define what gets built and why. My current superpower is leveraging AI to build functional prototypes without the telltale AI look. My background started in marketing and content strategy, moved through communications leadership at Nike, and eventually product design because I\'m obsessed with understanding users and solving their problems with designs so seamless they never notice the solution. Coming to UX via business and marketing means I take a holistic approach to every product I build; products that understand user behaviors, leverage technology to solve real problems, and stay true to the business needs and constraints so that what gets designed can actually get built.In my current role I lead end-to-end product strategy and UX across booking and checkout flows, user dashboards, and internal tools, spanning 0→1 discovery through execution, designing hands-on while also overseeing a UI designer to bring our designs to life. I use data and UX research to find the right problems and AI prototyping tools to validate and ship faster. I\'ve brought my unique blend of creative problem solving to both startup and enterprise environments, and even independently launched a product that generated $400K+ in revenue. I\'m drawn to consumer products, particularly in travel and ecommerce, where design has a meaningful seat at the strategy table and directly influences high-stakes moments like booking, onboarding, and conversion.You can see my portfolio of work here:

Experience

1. Lead Product Designer

   Destify

   Jan 2025 — Present

   Lead product strategy and UX for consumer travel booking experiences, including checkout flows and user dashboards- Drive discovery and design for complex booking journeys, refactoring a legacy booking system to improve usability and payment trust- Translate traveler needs and business goals into clear user flows, dev-ready designs, and high-fidelity prototypes with edge cases and error states- Rapidly prototype full interaction flows using AI tools (v0, Lovable, Figma Make) to accelerate validation and alignment with engineering- Lead design team execution

Education

• Missouri State University

  B.S. Business Administration, Marketing and Graphic Design

Skills

• Advertising
• Creative Writing
• Press Releases
• Graphic Design
• Content Strategy
• Marketing Strategy
• Copywriting
• Cms
• Online Advertising
• Indesign
• Brand Development
• Content Management
• Facebook
• Social Media Marketing
• Social Media
• Marketing
• Google Analytics
• Photoshop
• Editorial
• Editing
• Blogging
• Team Management
• Adobe Creative Suite
• Web Content
• Customer Service