Jaime Fiorello-Homer

About Jaime Fiorello-Homer

I enjoy diving into challenging problems and finding creative solutions. Whether it\'s bringing calm to chaos or negotiating complex issues, I work to find the best solution for all stakeholders involved. I achieve high client retention through a focused customer experience and open communication. I particularly enjoy providing team leadership and helping others perform above and beyond expectations. I evaluate what we can do better and how that translates effectively. Being experienced in the Incentive and performance improvement industry, I understand instinctively how to motivate others. I\'ve spent over 22 years in the payments space, and recognize that behavior change is possible with the right reward. My strengths are leadership, building strong partnerships and engaging customers in new programs. I\'m good at analyzing issues, creating change, developing new ideas and strategic marketing to ensure success. In terms of making a difference with what I do – I bring a strong network, the ability to build strategic partnerships and lasting, lucrative customer relationships. I have a passion for the unbanked, underbanked, cash preferred and underserved consumer. Let’s connect!*Specialties* Digital Banking, Payments and FinTech Unbanked/Underbanked Trends/Solutions Channel Marketing & Partnerships Contract Negotiation & Proposals Client Success Engagement Data Analytics & Trends Program Implementation & Execution Strategic Business Planning Team Leadership

Experience

1. Senior Director of Business Development

   InComm Payments

   Jun 2025 — Present · Atlanta, GA, US

   Continuing to grow the VanillaDirect network through partnerships, direct relationships with Fintech’s, Community Banks, Credit Unions and Retail Banks. Our network is now doors strong! I remain dedicated to underserved and underbanked communities and helping them gain access to cash-in and cash-out services and locations.

Education

• Johnson & Wales University

  BA, Sales, Meeting and Marketing Management

  1995 — 1999

Skills

• Product Marketing
• Social Networking
• Social Media Marketing
• Strategic Partnerships
• New Business Development
• Sales
• Social Networking Sites
• Strategy
• E-Commerce
• Vendor Relations
• B2b
• Direct Marketing
• Customer Retention
• Negotiation
• Marketing Management
• Email Marketing
• Content Writing
• Budget Allocation
• Partner Management
• Social Media
• Program Management
• Multi-Channel Marketing
• Product Management
• Trade Shows
• Loyalty Programs
• Marketing
• Market Planning
• Salesforce.com
• Relationship Development
• Product Development
• B2b Marketing
• Budgets
• Merchant Services
• Inter-Personal
• Online Marketing
• Press Releases
• Public Relations
• Marketing Strategy
• Crm
• Marketing Communications