Jaime Elwood
Head of Marketing @Trilogy Wellness Of Maryland, Llc
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WORK HISTORY
Head of Marketing @Trilogy Wellness Of Maryland, Llc
Trilogy Wellness of Maryland is a leading Maryland cannabis organization with a long-standing reputation for operational excellence, regulatory compliance, customer education, and brand growth. Operating within one of the state’s most highly regulated industries, Trilogy has built a strong presence by combining patient and consumer-focused service with strategic marketing, retail execution, and a commitment to responsible industry leadership.
EDUCATION
Stevenson University
BS, Business Communications
University of Baltimore
Graduate Courses, Visual Communications Design and Professional Writing
SKILLS
ABOUT JAIME ELWOOD
I am a marketing and growth strategist with more than 25 years of experience helping organizations accelerate revenue growth through data-driven marketing, customer acquisition strategy, and brand leadership.Throughout my career, I have built and led marketing initiatives that combine strategic brand development with high-performance growth systems across digital, direct response, and lifecycle marketing channels. My work focuses on creating scalable marketing engines that attract, convert, and retain customers while optimizing marketing investment and measurable business outcomes.I bring a unique combination of strategic vision and operational execution, having led marketing initiatives across healthcare, wellness, consumer services, and emerging growth businesses. I have helped organizations build marketing infrastructures from the ground up, develop multi-channel acquisition strategies, and implement marketing automation and analytics frameworks that support long-term growth.My leadership style is collaborative and performance-focused, bringing together cross-functional teams to align marketing strategy with broader business objectives.Areas of expertise include:• Growth Marketing Strategy• Customer Acquisition & Lead Generation• Multi-Channel Campaign Development• Lifecycle Marketing & Customer Retention• Marketing Analytics & Performance Optimization• CRM & Marketing Automation Strategy• Brand Positioning & Market Expansion• Agency & Vendor Management• Cross-Functional LeadershipI am particularly passionate about building marketing organizations that blend creativity, analytics, and technology to drive sustainable growth and meaningful customer engagement.
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