Jaime Williams

About Jaime Williams

Highly focused UX professional with extensive experience in research, user flows, user testing, conceptualizing, and prototyping user-centered design solutions.Skill Set: Certified Scrum Product Owner, Information Architecture, User Experience Design, Visual Design, Interactive Design, Personas, Prototyping, Site Maps, Usability Testing, Use Cases, User Research, User Stories, Wireframes

Experience

1. Director User Experience Design (Dealer Operations)

   Cox Automotive Inc.

   May 2024 — Present · Atlanta, GA, US

   Drive the UX vision and execution for Dealer Solutions, leading a 20+ person organization spanning UX Design, Research, and UX Architecture across four delivery streams. Partner with AVPs and senior leaders in Product, Engineering, and Business to shape enterprise experience strategy, advance the DMS modernization initiative, and align UX investments with measurable business outcomes.Key Leadership & ImpactEnterprise UX Leadership: Align experience strategy across multiple products. Establish shared frameworks, UX maturity models, and measurable impact dashboards that guide strategic decision-making at the executive level.DMS Modernization: Define and execute the UX vision for the next-generation ERP streamlining accounting, parts, and service workflows, improving adoption, and strengthening client confidence in platform readiness.Digital Adoption & Analytics: Introduced Pendo as the Portfolio standard for UX measurement and in-product engagement, building behavioral analytics, and passive feedback loops that inform roadmap prioritization.Strategic Experimentation: Operationalized A/B testing and learning loops through Optimizely, enabling data-driven experimentation across the portfolio to validate design hypotheses and accelerate delivery confidence.AI-Enabled Design Operations: Piloting a suite of emerging UX and research AI tools to cut design iteration time by 50% and accelerate researcher synthesis, demonstrating how responsible AI integration drives both creative velocity and strategic insight.Leadership Development: Mentor and grow senior UX leaders, embedding a culture of clarity, accountability, and strategic storytelling across teams to drive influence with executives and peers.Human-Centered Business Outcomes: Champion a portfolio-wide design philosophy that links experience quality to measurable business results, reducing user friction, driving adoption, and improving dealer satisfaction across the ecosystem.

Education

• American InterContinental University

  Commercial Art

Skills

• Graphic Design
• Branding & Identity
• Graphics
• Adobe Fireworks
• Paper Prototyping
• Concept Development
• Typography
• Web Development
• Corporate Identity
• Logo Design
• Wireframing
• Integrated Marketing
• Usability Engineering
• Wireframes
• Illustrator
• Creative Direction
• Persona
• Usability
• Logos
• Copywriting
• Information Design
• Web Design
• Visual Communication
• Corporate Branding
• Mobile Design
• Adobe Illustrator
• Art Direction
• User-Centered Design
• Prototype
• Business Cards
• User Interface Design
• Experience Design
• Interaction Design
• Brand Development
• Information Architecture
• Usability Testing
• Web Interface Design
• Magazine Design
• Visual Design
• User Experience Design