Jaimee Ludeman
Global Event Marketing Manager
- Role
- Event Marketing Manager at Octasic
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Jaimee Ludeman
Organized and driven marketing professional with experience in event planning, project…
Experience
Event Marketing Manager
Sep 2023 — Present · Montreal, QC, CA
Owns in-person industry, customer, tech community, HR, corporate, and partner events at the local, national and international levels.Builds business cases for new events, re-evaluate legacy events, help define goals and budget, track ROI and engagement analytics; collect feedback to consistently assess and implement opportunities for improvement.Coordinates lead-handling, event content creation, demo coordination, venue/booth selection and team logistics.Works with content and design creators for impactful event communications and promotion; includes digital assets for hybrid or virtual events.Assists in the planning of socializing events on social platforms.Maximizes co-marketing event efforts with industry and Channel partners.Manages external suppliers to negotiate optimal terms; work closely with Octasic logistics and suppliers for fail-safe deliveries to meet show shipping deadlines.Develops best practices for pre-event briefings, at-event briefings, and close the loop with event post mortems.Work with Marketing Operations to create and publish event landing pages, distribute promo emails (HubSpot), and manage any show promotions and advertising, as budgeted.
Education
University of Wisconsin–Oshkosh
Bachelor's degree, Journalism-Advertising
2015 — 2018
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