Jaime Bowers

Experience

1. Senior Vice President

   National Media Research, Planning & Placement

   Jan 2006 — Present · Washington, DC, US

   Lead National Media\'s paid digital efforts from search, social, display, video, OTT, programmatic, and direct response. Many of our clients include political campaigns, independent expenditure organizations, and public affairs campaigns.• Founded the Digital Department at National Media.• Manages a highly-efficient team, results driven team who were • Oversees the implementation and agreements between all media vendors, data companies, demand-side platforms (DSPs) and data-management platforms (DMPs).• Represents National Media in a variety of panels with industry experts, including ones held by Google, Campaigns & Elections Magazine, AAPC and at SXSW.• Consults with clients on the best way to reach their goals, news business opportunities and • Integrates a cross-channel, screen agnostic, data-driven approach to all media buys.• Works with clients to apply data segments, and to make sure the DMPs and tagging strategies are all working together for future goals.• Creates strategy for a multi-year media (traditional and digital) strategy with a variety of campaigns.• Implemented many \"First to Market\" strategies in TV, digital and data, made possible by having an integrated agency.

Education

• University of Oregon

  B.S., Political Science

  1998 — 2002

Skills

• Mobile Advertising
• Digital Media
• Advertising
• Fundraising
• Social Media Advertising
• Media Planning
• Integrated Marketing
• New Media
• Comscore
• Integrated Media
• Social Media Marketing
• Online Advertising
• Print Advertising
• Media Buying
• Copywriting
• Digital Advertising
• Media Relations
• Media Strategy
• Focus Groups
• Mobile Marketing
• Interactive Marketing
• Social Media
• Inserts
• Strategic Communications
• Digital Marketing
• Digital Strategy