Jaime Witt

Experience

1. Director of Marketing at Prevea Health and Hshs Wisconsin

   Prevea Health

   Nov 2022 — Present

   Partner with marketing leadership to strategize, oversee and participate in the development of marketing strategies which strengthen and promote the image, position and message for Prevea Health and HSHS-Wisconsin. • Manage and provide strategic direction for the marketing team; four regional marketing project managers, one digital media manager, one digital marketing specialist and one event specialist.• In partnership with marketing leadership, strategize and implement marketing plans to include project implementation, campaign creation, budget management, ROI measurement and reporting. • Lead strategic planning sessions for the department.• Analyze research and identify the new opportunities most likely to offer a maximum ROI.• Lead media buying function whether it be purchased in house or through agency partnerships.• Oversee digital marketing team to include web site design and content management, email marketing, reputation management and search engine optimization.• Oversee organizational special events and involvement in community events.• Participate in department annual budget process to include development of fiscal year budget, oversee expenses and monitor variances on a monthly basis.• Assists in the development, organization and implementation of departments operations.

Education

• University of Wisconsin-Stevens Point

  BA, Marketing, Advertising, Communications, French

  1996 — 2000

• University of Wisconsin–Oshkosh

  Master of Business Administration - MBA

  2018 — 2022